People, Places, & Recipes

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Hůga Bar Athletes and Ambassadors

Hůga Bar ambassadors and athletes believe nutrition is key to their performance and wellbeing –yet a snack should always taste good. Our ambassadors and athletes are driven by a passion to be active, enjoy the...

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How Hůga Began

In 2014, Luis Rivero and childhood friend Luis Mendoza—missing the flavors and traditions of their childhood and their travels through Europe and South America—got together to start Hůga. Luis Rivero co-founder & CEO I love making great meals. I love...

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Inspired by Torta di Nocciole

Whenever we hear someone talk about the journey being as important as the destination, the process as important as the product, we think of torta di nocciole. We think, especially, of Amanda (grandmother of Luisa Mendoza), who was as patient as...

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One + One = Hůga

The idea to create Hůga bars was the result of longing for the tastes we left behind when we moved to America. Taking inspiration from family recipes that originate in several parts of the world, and...

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How to Say Hůga

Here are the ways we typically hear hůga pronounced: And here’s the best part: every one of those pronunciations is just fine by us. Instead of debating differences, we’d rather spend our time enjoying good food,...

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Inspired by Bohemian Torte

There’s very little that’s more hůga than a kitchen filled with mixing bowls, laughter, and loved ones. Sounds wonderful, right? Maybe a bit idealistic? With our busy schedules and all the screens in our lives,...

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Inspired by Spanish Turrón

We love Spain. We love its food, its traditions, its people, and its landscapes. On a recent road trip through Spain, we stopped in a small village (small, as in 20 houses) near Soria to...